Cut & Shout is a hair studio in the centre of Lisbon with a bold, artistic brand. We designed and built their website: now clients can book and pay online, read Google reviews and find the salon on the map.
What we didWebsite design and build, booking, payments, Google reviews, FAQ
Year2026
The task
A new website
The salon wanted a new website. They asked for:
A new website design, following their brand book
Online booking through Altegio
Services on the site that update automatically when the salon changes them in Altegio
Payments by Stripe
Google reviews and map on the site
We planned the structure in Figma, made the design, built the site and then connected booking, payments and Google.
How we worked
From the brand book to the live site
Brand and referencesWe started from the salon’s brand book: the font, the colours, the C&SH monogram. Then we collected references and agreed on the mood.
Structure in FigmaWe drew the wireframes for desktop and mobile, block by block: services, prices, reviews, map, team, contacts. The salon checked the logic before any design.
Design in FigmaOn top of the structure we made the full design in the salon’s style, for every screen size.
BuildWe moved the design from Figma to a real website in Portuguese and English.
IntegrationsWe connected Altegio for booking, Stripe for payments and Google Maps for the map and live reviews. The list of services on the site now updates by itself when the salon changes it in Altegio.
FAQ for AI searchWe wrote an FAQ with the questions clients really ask, so ChatGPT and other AI assistants can find the salon and answer about it.
Inside the project
From brand book to design
1Brand bookThe salon’s brand book was our starting point: one font and a strong logo.
2MonogramThe short C&SH logo, used on the phone version of the site.
3ColoursThree calm brand colours became the colours of the website.
4Stage 1 in Figma: structureThe home page for desktop and phone, block by block.
5Stage 1 in Figma: structureReviews, map and contact form.
6Stage 1 in Figma: structureThe price list, so every service and price is easy to find.
7Stage 2 in Figma: designThe full design for desktop and phone. Scroll inside to see the whole page.
8The salonRua de São Mamede, Lisbon. Interior by MT.A, photo by Maria Sher.
The result
What the salon got
A new way clients find the salon
The site, Google Maps and the FAQ work together, so people can find Cut & Shout through Google and AI assistants, not only Instagram.
Easy booking, any time
Clients pick a stylist and a time online and pay in the same place. No waiting for a reply in messages.
A site in the salon’s own style
The site uses the salon’s font, colours and photos, so it looks like Cut & Shout and not like a template.