Privacy Policy
Last updated: November 5, 2026
1. Introduction
Rising Formula ("we", "us") is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, share and protect your personal data when you visit rising-formula.com or use our services, in line with the EU General Data Protection Regulation (GDPR).
2. Who Is Responsible for Your Data
The data controller is Rising Formula - Unipessoal Lda (NIF 517240912), Rua das Pimenteiras, N.º 12, Edifício Viamar B, Apart. 303, 8125-473 Quarteira, Portugal. Contact: hello@rising-formula.com
3. Information We Collect
Contact information: your name, email address, phone number and postal address.
Form and quiz answers: information you share when you fill in a form or take a quiz on our website (for example, your answers and the type of website you need).
Usage information: how you interact with our website, such as pages visited, time on page, device and browser information, and approximate location.
Payment information: if you pay for our services, payment details are processed by our payment providers.
Communications: records of your messages with us by email, WhatsApp or chat.
Other information you choose to share with us, such as feedback or reviews.
4. How We Use Your Information and Legal Basis
To provide our services and reply to your requests (performance of a contract or steps before a contract).
To send you materials you asked for, such as guides and checklists, and occasional emails about our services (your consent; you can unsubscribe at any time).
To understand how our website is used and improve it (your consent to analytics cookies).
To measure and improve our advertising, including showing our ads to people who visited our website (your consent to advertising cookies).
To meet legal and accounting obligations (legal obligation).
5. Cookies, Analytics and Advertising Tools
We use cookies and similar technologies. Essential cookies keep the website working. Analytics and advertising cookies are only used after you give your consent through our cookie banner, and you can change your choice at any time with “Manage cookies” at the bottom of every page.
With your consent, we use:
Google Analytics (Google Ireland Ltd.) to understand how visitors use our website.
Microsoft Clarity (Microsoft Ireland Operations Ltd.) to see how visitors use our pages, with heatmaps and session recordings. What you type into forms is hidden from the recordings.
Meta Pixel (Meta Platforms Ireland Ltd.) to measure the results of our ads on Instagram and Facebook and to show our ads to people who have visited our website.
Without cookies, we also use:
Umami, our own visitor statistics. It runs on our server in the EU, sets no cookies and does not identify you.
Ahrefs Web Analytics (Ahrefs Pte. Ltd.) for anonymous visitor statistics.
Google Ads (Google Ireland Ltd.) to measure the results of our ads. Until you allow advertising cookies, it sets no cookies and sends Google only anonymous signals (Google Consent Mode).
When you submit a form on our website, Meta Pixel may use Advanced Matching: your email address or phone number is encrypted (hashed) on your device before it is sent to Meta, so Meta can match the visit with a Meta account. Meta does not receive this data in readable form.
You can learn more in Meta's Privacy Policy (https://www.facebook.com/privacy/policy) and Google's Privacy Policy (https://policies.google.com/privacy), and adjust your ad preferences in your Instagram or Facebook settings.
6. Who We Share Your Information With
Service providers who help us run our business: website hosting (Hetzner Online GmbH, Germany: our website, the forms you send and our customer records are kept on our own server in the EU), Telegram (our team gets a notice with the details of each form you send), email and messaging tools, analytics and advertising platforms (Google, Meta, Ahrefs).
Authorities, when required by law or to protect our rights.
Business transfers, in connection with a sale, merger or acquisition of all or part of our business.
We do not sell your personal data.
7. Transfers Outside the EU
Some of our service providers may process data outside the European Economic Area, for example in the United States. For providers in the United States, we rely on safeguards approved by the European Commission, such as the EU–US Data Privacy Framework or Standard Contractual Clauses. Telegram Messenger Inc. is based outside the EEA; we use it only for our team’s internal notices about new enquiries.
8. How Long We Keep Your Data
We keep your data only as long as needed for the purposes above: enquiries and form submissions for up to 2 years after our last contact, client and invoice records as long as required by Portuguese law, and marketing data until you unsubscribe or withdraw consent.
9. Your Rights
You have the right to access, correct or delete your data, to restrict or object to how we use it, to data portability, and to withdraw your consent at any time. To exercise these rights, email us at hello@rising-formula.com.
You also have the right to lodge a complaint with the Portuguese data protection authority, CNPD (www.cnpd.pt).
10. Security
We use appropriate technical and organisational measures to protect your personal data from unauthorised access, loss or disclosure.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with a new "Last updated" date.
12. Contact Us
If you have any questions about this Privacy Policy or how we use your data, contact us at
hello@rising-formula.com.