Before diving into design and features, you need to be crystal clear about what you want your website to achieve. Are you looking to generate leads? Sell products? Build brand awareness? Your goals will shape every decision that follows.
Key Questions to Answer:
- What's your primary objective? Lead generation, sales, information sharing, or brand building?
- How will you measure success? Define specific metrics like visitor numbers, contact form submissions, or online sales
- What actions do you want visitors to take? Call, email, make a purchase, or sign up for a newsletter?